Alignment. Clarity. Focus

This is how strategy wins the battle against mediocre customer experiences.

About Me

I’ve been working in digital for nearly 2 decades, and have lead multiple strategy, experience and development teams in planning, designing and building hundreds of digital experiences

Each of these projects have added to my deep expertise in digital strategy, user experience and content and have provided me with the skills and knowledge to consistently drive digital engagement, increase online conversions, and build brand advocacy for some of the world’s largest companies.

I deeply value honesty, creativity, collaboration and pragmatism and love tackling a big, juicy challenge, especially if it will make life better for someone.


What I Do

My focus is on end-to-end customer experience design. The discovery and strategy services I offer are designed to create understanding, alignment and validation among business stakeholders and those supporting them. The experience design services are focused on generating improved usability, increased customer engagement, conversions and brand affinity. The bulk of my experience is in digital, but most of these services can be applied to make any customer experience better.

  • Discovery Workshop Facilitation
  • Stakeholder Interviews
  • Customer/User Research
  • Journey Mapping/Service Blueprinting
  • Customer Persona Development
  • Usability Evaluations
  • Competitive Analysis
  • Content Analysis
Vision & Strategy
  • Goals, Objectives & KPIs Development
  • Future State Workshop Facilitation
  • Content Strategy
  • User Scenarios/Stories Development
  • Prioritization & Roadmapping
  • Resource Planning
Digital Experience
  • Information Architecture Development & Testing
  • User Flow Diagrams
  • Experience Mapping
  • User Experience Wireframes
  • User Testing & Optimization
  • Content Strategy & UX Writing

Companies I’ve Worked With







Los Angeles Tourism & Convention Board


Let’s Connect

If terms like design thinking, the future of work, service experience design,  jobs to be done, and design sprints get you all geeked up, we should definitely hang out. If you want to learn more about how to apply these and other tools for your business, let’s talk.