I’ve been working in digital since 1997. I’ve been a designer, developer, project manager, product manager, account manager, sales person and strategist. Working in all of these disciplines, along with working at both agencies and client-side, give me a depth of experience that is rare and afford me a unique perspective when developing strategies for clients.
Anyone who has worked in digital for as long as I have has experienced their fair share of bad projects. As my career has progressed, I have become obsessed with developing and practicing methodologies to prevent painful projects through better understanding, collaboration and process. I believe the strategy processes I’ve created can do this, and provide better business outcomes while delighting my clients’ most valuable customers.