Alignment. Clarity. Focus

This is how strategy wins the battle against mediocre digital experiences.

About Me

I’ve been working in digital since 1997. I’ve been a designer, developer, project manager, product manager, account manager, sales person and strategist. Working in all of these disciplines, along with working at both agencies and client-side, give me a depth of experience that is rare and afford me a unique perspective when developing strategies for clients.

Anyone who has worked in digital for as long as I have has experienced their fair share of bad projects. As my career has progressed, I have become obsessed with developing and practicing methodologies to prevent painful projects through better understanding, collaboration and process. I believe the strategy processes I’ve created can do this, and provide better business outcomes while delighting my clients’ most valuable customers.


What I Do

My focus is on customer experience design. Whether it be agency to client or client to customer, the services I offer are meant to create understanding, alignment, validation and increased customer engagement and affinity. The bulk of my experience is in digital, but most of these services can be applied to make any customer experience better.

Companies I’ve Worked With







Los Angeles Tourism & Convention Board


Let’s Connect

If terms like design thinking, customer experience, agile strategy, design sprints, jobs to be done, customer journeys and behavioral psychology get you all geeked up, we should definitely hang out. If you want to learn more about how to apply these and other tools for your business, let’s talk.